looking at the Boston Consulting Group Model and the GE Business Screen, which
is the more realistic? Why?
are a member of a corporation tasked with developing your firm’s vision statement.
What does your group need to consider?
is the difference between goals and objectives?
are the three generic business strategies?
Porter’s three primary categories of competitive strategy.
do core competencies differ from distinctive competencies?
are the various issues that would be included in the Natural Environmental
factors of a marketing plan?
and contrast the bargaining power of suppliers with the bargaining power of
the sections of a SWOT analysis.
and describe Ansoff’s Product-Market Matrix.
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