Consumer Behavior

Choose an organization with which you are familiar.
create a 8 to 10 slide Microsoft PowerPoint presentation with speaker notes representing how disorganization manages and develops it’s brand personality, and deliver the following:
• find an ad digital or non-digital that you feel communicates a strong brand personality. Include this ad in your presentation.
• describe that brand personality in terms of the dimensions( sincerity, excitement, competence, sophistication, ruggedness)
• describe the various techniques use in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating
• review what treats you believe or good to have in a brand personality
• analyze how this brand personality impacts competitive positioning
•How does this ad impact your belief in the brand or impact your motivation to purchase from this organization? For more information on Consumer Behavior read this:

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